Increased Awareness Leads to Small Biz Saturday Success..

Washington, D.C., November 27, 2012 – Small businesses across the country got their holiday season off to a strong start as millions of U.S. consumers “shopped small” on Small Business Saturday and made a big impact on local communities.

According to the second installment of the Small Business Saturday Consumer Insights Survey, released today by the National Federation of Independent Business (NFIB) and American Express, consumer awareness of Small Business Saturday jumped to 67 percent from 34 percent just two weeks ago.  Of those aware, nearly half (47%) shopped on Small Business Saturday.

The increased awareness translated into higher spending. Those U.S. consumers who were aware of Small Business Saturday spent on a total of $5.5 billion with independent merchants. Pre-holiday surveys estimated that U.S. consumers would spend $5.3 billion.

“In an uncertain economy, America’s small businesses have remained a beacon—creating good jobs and supporting the families they employ and the communities around them,” said NFIB CEO Dan Danner. “We are very pleased that so many Americans sought to give back by shopping small this Small Business Saturday. We hope that support of small firms, retailers, restaurants and other independent businesses continues throughout the holiday season and all year round. Continued support of this vital sector is one important way to ensure our economy fully recovers and a healthy private sector is restored.”

Highlights of Small Business Saturday

•    Elected officials in all 50 states and Washington, D.C. championed Small Business Saturday – including President Obama and many senior government officials.
•    The U.S. Senate unanimously passed a Small Business Saturday Resolution, which supports efforts to encourage consumers to shop locally and increase awareness of the value of locally owned small businesses. The resolution received bi-partisan support from more than 40 co-sponsors.
•    More than 350 small business organizations supported the nationwide initiative.
•    More than 3.2 million Facebook users “liked” the Small Business Saturday Facebook page.
•    The inaugural Small Business Saturday Insights Survey, released earlier this month by the NFIB and American Express, indicated that 46 percent of independent merchants familiar with the day planned to incorporate Small Business Saturday into their holiday strategy.

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About the Survey
The second installment of the Small Business Saturday Consumer Insights Survey was conducted among a nationally representative sample of 1000 males and females 18 years of age or older.  The sample was collected using an email invitation and an online survey. The study was conducted anonymously by Redshift Research between November 24th and November 25th, 2012. The survey has a margin of error of +/- 3.1%, at the 95% level of confidence.

About Small Business Saturday
November 24th marks the third annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday (SBS) was created in 2010 in response to small business owners’ most pressing need: more customers.

 

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About Mike Durant

Mike Durant was named New York State Director of NFIB in May 2011. Prior to joining NFIB as the Assistant State Director in May 2010, Durant began his career in the New York Senate working in the Office of Member Services. From there, he served in a number of positions during former New York Governor George E. Pataki’s administration. As a Research Specialist in the New York State Office of Demographic Policy, Mike was responsible for drafting a redistricting proposal for Governor Pataki. In addition, Mike served as a Research Specialist for the Empire State Development Corporation, as well as the Associate Commissioner of Human Resource Management with the New York Department of Labor. Durant also spent four years working at the Questar III BOCES as a specialist focusing on the complex formulas that drive aid to school districts across the state while also taking a lead role in the state legislative/budget process as it related to education policy. These past positions have given Mike a deep understanding of the complex political economics of the State of New York. Active in the community, Durant has served on a number of boards in both the village of Ballston Spa and Town of Milton. Durant received his bachelor’s degree from Siena College in Loudonville, New York and resides in Ballston Spa with his wife and two children.
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